Wednesday, March 24, 2010

Fit 4 Life NYC goes live!

I'm giddy with excitement to announce that my wonderful husband, Emil has launched his very new, very shiny, completely fabulous Fit 4 Life NYC website! And what better day to celebrate this than on his birthday? [Happy birthday, my love!]

Just a few years ago, Fit 4 Life NYC was a dream for Emil. He was working a regular 9-5 job but was dismayed by the lack of physical activity and healthy eating not only in the lives of NYC's adults, but also its children. He tried to develop programs within the organizations he worked in to promote healthy living for the children they served. He began email newsletters for his coworkers to help them get a hold of their fitness and nutrition. But he wanted to do more.

That's when Fit 4 Life NYC was born. It began as a program in East New York, Brooklyn for children who weren't receiving any sort of physical activity at school. A few hours every Saturday, Emil and a group of volunteers he had recruited, went out to East New York to mentor these children. Half the time was spent doing fun fitness games and exercises while the other half was used to educate the children and adults on tasty, healthy snacks. It was an act of love on the part of Emil and the volunteers. There was no funding.

Emil's passion for healthy living was quickly transferred to the adults in his life. People wanted to know what they could do to become healthier, lose weight, gain confidence...the list was endless. Emil began training a few friends and eventually began his Boot Camp and SlimDown classes. The success stories of the participants are so motivating...they are what kept me going to classes, even when I was pregnant and oh-so-tired.

Emil and his team have been working around the clock for the last couple of months tweaking every aspect of the site so that it reflects the core values of F4L, which embody balancing a healthy lifestyle into our already busy lives.
He expanded the Fit 4 Life Kids pages with more information on how to get the F4LKids program in your school. [He currently serves several New York City schools with a variety of fitness programs for grades K-9.]

I'm so proud of everything Emil has done. His determination to change the course of our population from becoming bigger and more unhealthy is inspiring enough to make people want to change. We deserve to live long, healthy lives. And Fit 4 Life NYC has the tools to help us do just that!

Check out Emil's blog and Facebook Fan Page: NYC and Kids.

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